Conceptual thinker + multidisciplinary creative working across brands, identities and experiences.
Based in Hanoi
About
Across a decade of creative practice, I’ve learned that the best creative work starts with a strong idea. I’m at my best finding the concept that holds everything together, then figuring out the most compelling way to bring it to life — through identity, storytelling, imagery, experience, or whatever form the idea calls for.
My approach sits between strategy and intuition, thinking and making. I help brands turn good thinking into creative that’s clear, distinctive and built to connect.
( The Archive )
The path that got me here was non-linear. I followed my curiosity across different creative worlds, picking up new ways to think, tell stories and make things along the way.
What once looked like detours now feels like part of the same path. Each chapter added a different way of seeing and solving problems, shaping the multidisciplinary practice I have today.